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Catching up with NBA 2K producer Rob Jones

Rob Jones, senior producer of visual concepts at 2K sat down with HoopsHype to talk about NBA 2K17, what it represents in the 2K series, virtual reality and more.
You recently told Polygon that it’s been a pretty tough development cycle because your date came in a week earlier… How stressful was that?
Rob Jones: Well, it was stressful. When we develop games as long as we have, you work hard the entire year but there is a period of time where you have to work extremely hard. And that period had to move up by three weeks this year. So usually the last two months of development are really… Everybody is there every day, working really long hours. It started a little bit earlier than the year before, especially because we supported NBA 2K16 for a really long time. So we’re doing two games at once. But I think the success of the game and what you see out there is just a testament of the passion that we actually have for the NBA.
Every 2K edition is special, but Ronnie NBA 2K17 MT told me the other day that 2K17 is very improved compared to 2K16. What is the feature you’re the most proud of in 2k17?
RJ: There’s things I’m really excited about this year. I play the MyCareer mode every single year… But the experience and how it makes me feel part of the league and part of a team this year is really really good. So I feel completely invested in the player that I’ve created and I want him to succeed, and I want Justice Young to succeed too because he’s my teammate.
Also, gameplay is everything. And the gameplay is better this year. I’m a guy that’s been around and I can count the years where I felt that the gameplay made a change that was big enough and exciting enough for me to play it. I can tell you the years that were special video game years, and NBA 2K17 is one of those special years.
What one are your favorite editions?
RJ: For me the one that started it all was the 2K7 edition. Also, 2K11 with [Michael] Jordan, 2K15 was really really balanced and good, but 2K17 is just here and now.

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